If you’re a nonprofit that’s still sitting on the fence about using social media for your company, get on board already. Social media is a fast medium, you communicate with people instantly and your story could go viral overnight. Although, growing your social media following could be a slow, steady and tedious process. Think of it as a long-term investment and remember to be consistent.
Your competition is probably working really hard at their social media too. So, how do you get ahead? By differentiating yourself and coming up with a strategy that’s different and unique when compared to your competitors. Focus on providing valuable content.
Engage in meaningful conversations with your followers, social media is not just about posting stuff but also a about interacting with the people who follow you. Ask them questions and answer theirs, and don’t forget to thank them for sharing.
Work hard, be consistent and the results will follow.
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin
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