Divine is the only Fairtrade chocolate company 44% owned by cocoa farmers. Fairtrade ensures farmers receive a better price for their cocoa and additional income to invest in their community. They also get a share of Divine’s profits and a stronger voice in the cocoa industry.
“From a team of four, Divine has grown to a £12.6m Fairtrade chocolate company that is also co-owned by over 80,000 cocoa farmers in Guana’s Kuapa Kokoo co-operative. Members of the co-op receive the largest share (44%) of Divine’s distributable profits, giving farmers more economic stability and increased influence in the cocoa industry.: (the news.coop)
Cocoa from Ghana is of the best quality and trades at a premium on the world market. Ghanian farmers pooled resources to set up Kuapa Kokoo, a farmers’ co-op, which would trade its own cocoa, and thus manage the selling process more efficiently. Kuapa Kokoo – means good cocoa growers. Their mission is to empower farmers in to gain a dignified livelihood, increase women’s participation, and to develop environmentally friendly cultivation of cocoa.
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin
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