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GoldieBlox aims to get girls building and level the playing field by getting more girls interested in the field of Science, Technology, Engineering & Math (STEM). GoldieBlox toys tap into girls’ strong verbal skills with their our story + construction set helps build confidence in spatial skills while at the same time giving them the tools to build amazing things.

GoldieBlox Toy

Men largely outnumber women in the field of STEM and girls lose interest in these subjects at a young age. So, the GoldieBlox Construction toys are meant to help girls develop an early interest in the STEM. GoldieBlox hopes to disrupt the age-old idea that construction toys are for boys and inspire the future generation of female engineers.

GoldieBlox Toy 2

“What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We’re so glad to have organizations like Techbridge, Girls Who Code, Black Girls Code, and the Society of Women Engineers for their work in providing role models and support for women in STEM. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.” (goldieblox.com)

GoldieBlox Toy 3

GoldieBlox was founded by Debbie Sterling who was encouraged by her high school math teacher to pursue engineering and graduated with a degree in Mechanical Engineering/Product Design from Stanford. Sterling was bothered by how few women there were in her program and disrupt the traditional toy industry with a toy that would introduce girls to engineering at a young age.

TUF Quote  — TUF Quote

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin

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