Amazon Launchpad is a new program that was begun in July 2015, which makes it easy for startups to launch, market, and distribute their products to millions of Amazon customers across the globe. The program offers custom product pages, a marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their products.
With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.
Amazon Launchpad offers startups:
- Custom product pages – to help bring products to life through visually-compelling imagery and videos. Products from these emerging brands are featured in the new Amazon Launchpad store, which is dedicated to showcasing startups and their innovations.
- Access Amazon’s powerful marketing tools – including merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program – give products from startups added visibility.
- Expand globally: Amazon Launchpad can help startups expand globally with cost-effective supply chain solutions and marketing programs.
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin
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