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The Entertainment Industry Foundation (EIF), which is a leading charitable organization of the entertainment industry announced that it is launching a celebrity-studded roadblock telecast in support of education.

The campaign Think It Up will air on all four US broadcast networks on Friday, September 11, 2015, at 8 pm ET & PT / 7 pm CT. ABC, CBS, FOX and NBC will simultaneously broadcast the live Think It Up one-hour special from the Barker Hangar at the Santa Monica Airport. EIF is the same organization that ran the “Stand Up to Cancer” campaign which received similar donations of time by broadcast networks.


Through Think It Up, EIF aims to start a movement to support the nation’s students, teachers and schools and generate excitement about learning and promote optimism about the changes underway in classrooms.

Think It Up will feature live musical performances, comedic sketches and other entertainment from world-class performers. It will also feature stories of students and teachers working together on projects that will be supported through the Think It Up initiative. The celebrity lineup includes Kristen Bell, Stephen Colbert, Scarlett Johansson, Matthew McConaughey, Gwyneth Paltrow, Jeremy Renner, Ryan Seacrest and others.


In addition to gathering funds from citizen donors, thinkitup.org will make it possible for major donors, such as corporations, philanthropists and foundations, to contribute and match some public contributions.

TUF Quote

TUF Quote

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin

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