Choose Healthy Now is a joint government initiative that hopes to reduce obesity in Hawaii by providing healthy snack alternatives for Hawaii state employees. This project was launched in May 2014 at snack shops in six state and federal government buildings on Oahu and they will be adding more locations. The state also seeks to partner with private sector businesses in the coming months. The idea behind healthy vending is that changing the food environment through work site wellness programs can impact employees health which may in turn lower overall health care costs, reduce absenteeism, improve morale and productivity.
Choose Healthy Now provides the consumer with more choices by providing access to healthy snack and drink options. They will also be able to identify healthier items more easily as they will be labeled with green or yellow stickers. Marketing materials, taste testing events and incentive items will be used to remind employees to “choose healthy” at the healthy vending venues.
Participating vendors label items green, yellow and red to help consumers to Choose Healthy Now! Look out for the following labels if you’re at any of the healthy vending locations. Yesterday, Aloha Petroleum became the first retail business to adopt the Choose Healthy Now project. They plan to implement a 90-day trial at the Aloha Island Marts in Kahala and Waianae and will then expand to other stations throughout the islands. Another small step towards a healthier Hawai’i.
“Tell me and I forget. Teach me and I remember. Involve me and I learn.” – Benjamin Franklin
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